Cracking DraftKings

Another Big D in Texas

Add one more star to the Lone Star state, as DraftKings has inked a deal with the Dallas Cowboys for this coming season.

According to 105.3 The Fan in Arlington, Texas:

ARLINGTON (105.3 THE FAN) – Our Aug. 10 exclusive on the Cowboys’ partnership with DraftKings — which we reported would include a “DraftKings Lounge’’ at AT&T Stadium – is now official. 

“DraftKings and the Cowboys share the same passion for football, sports and business, making this a natural partnership,” said Cowboys Executive Vice President/Chief Sales & Marketing Officer Jerry Jones, Jr. “The daily segment of fantasy sports is exploding, with more fans joining every day. DraftKings has established itself as the pre-eminent service in daily fantasy sports. Their commitment to providing its customers with the best experience possible is unrivaled, which should be a tremendous benefit to our fans as they experience all DraftKings has to offer at the new fantasy lounge.”

As part of the agreement, AT&T Stadium will feature a DraftKings-branded fantasy sports lounge, located at the field-level in AT&T Stadium as the gateway to the field for opposing teams’ players as they leave the locker room.

 This is the fifth NFL team that DraftKings has signed with so far for daily fantasy sports sponsorship.  Dallas joins the Pittsburgh Steelers, New England Patriots, New York Giants and the Denver Broncos in the DraftKings' NFL fold.  Increasing visibility for football fans leads to more brand recognition and more customers, which is the big race for market share in the ever-evolving DFS world.  Securing a major market team like Dallas is a big win for the DraftKings team, and surely will not be the last one we hear about this season.