Another Big D in Texas
Add one more star to the Lone Star state, as DraftKings has inked a deal with the Dallas Cowboys for this coming season.
According to 105.3 The Fan in Arlington, Texas:
This is the fifth NFL team that DraftKings has signed with so far for daily fantasy sports sponsorship. Dallas joins the Pittsburgh Steelers, New England Patriots, New York Giants and the Denver Broncos in the DraftKings' NFL fold. Increasing visibility for football fans leads to more brand recognition and more customers, which is the big race for market share in the ever-evolving DFS world. Securing a major market team like Dallas is a big win for the DraftKings team, and surely will not be the last one we hear about this season.